Reference Baader

BAADER has specialized in the construction of food processing machinery for over a 100 years. The Lübeck-based company owns six hundred patents and operates in 100 countries across six continents. BAADER does their heritage full justice by constantly striving to re-define production standards and adapt to technological innovations that fit the modern industry demands.

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In order to keep up with the growing digital demands of its customers to the same extent, BAADER then redesigned its corporate identity and started to transform the company’s online presence while digitizing their workflows with the help of 20100.

Since BAADER employs over 2000 people worldwide and offers customized client solutions on a global scale, it goes without saying that a redesign and a restructuring of the company’s online presence needs to meet many crucial requirements. At the same time, we had to ensure that BAADER’s brand representation was coherent and authentic throughout every channel.

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BAADER’s multifaceted product and service offer, which is led by dedicated brand departments, has also resulted in a range of independent websites and landing pages, which had to be restructured and aligned with the overall CI to meet a more consistent brand communication towards the company’s clients.

We ideated and redesigned all of BAADER’s websites using Webflow to build responsive, fully customizable sites with drag-n-drop modules. This allows employees across every department to easily publish updates and build landing pages at any time without relying on IT resources.

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One of the most technically challenging tasks was the implementation of a dynamic job board based on the Davinci tool. In order to still comply with the new design, the jobs have been created in Davinci but persisted automatically into the website's CMS.