We created a custom Webflow rebuild to bring the publishers’ media collaboration to life.
3
Brand designs merged
100%
Cross-browser optimization
5
Days of Development
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- Content migration
- Redesign
- Custom code
SPIEGEL Gruppe, publisher of one of Europe's largest news magazines Der Spiegel
Merging of three company brands into one online presence
As part of their digital publishing strategy, the SPIEGEL group collaborates with ventures such as finance consultant MLP to offer expert knowledge on special interest topics.
Presenting the partner content in an editorial environment that the SPIEGEL readers are well familiar with while maintaining the authorship of MLP as a credible provider for financial advice is a key requirement for this media cooperation.
Some of the content that MLP provides for the SPIEGEL website has originally been hosted on the website univatio.de, a company that was recently acquired by MLP (and whose website and design we initially created, as well).
We therefore had to actually merge three clients to implement the content offer seamlessly to the SPIEGEL website, catering for a smooth migration on the one hand and delivering a convincing web design development on the other.
As a first step, we migrated the content from univatio.de to the Webflow SPIEGEL domain. We then took care of a true-to-the-brand redesign by adapting all content components of the SPIEGEL landing page – such as the navigation bar and the header module – to the look and feel of MLP, which required a custom-code replication of the SPIEGEL CI within Webflow.
The entire redesign and implementation has been conducted in accordance with the applicable data protection regulations by integrating Usercentrics and under consideration that the future content maintenance was easily accessible to the company’s employees.
“02100 was very responsive to our challenge of combining the requirements of three different brands to create a seamless reader experience and professionally advised us on a conceptual approach that made this challenge equally smooth for our team.”
Dominik Metz, Head of Performance Marketing, MLP
View the final results
Redesign & migration
Redesign of the Univation landing pages to fit the MLP CI and migration to the SPIEGEL domain in Webflow to guarantee an easy-to-use CMS maintenance.
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Pixel-perfect development
Custom-code development of major SPIEGEL website components, such as the navigation bar with slider, footer and sidebar and optimization for nearly every browser (incl. Internet Explorer) and screen sizes.
Usercentrics integration
Custom design and embedding of Usercentrics for consent tracking to ensure the protection of user data protect while allowing for maximum transparency.
What's a rich text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the “When inside of” nested selector system.
What's a rich text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the “When inside of” nested selector system.
What's a rich text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the “When inside of” nested selector system.
What's a rich text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the “When inside of” nested selector system.
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